Conducted by DigiMark Academy
Certified Digital Marketing Manager
Build the Skills to Plan, Manage and Grow Digital Marketing Campaigns
Develop practical skills in digital strategy, social media, SEO, paid advertising, analytics and marketing management. DigiMark Academy’s Certified Digital Marketing Manager course prepares you to connect creative campaigns with business goals, make informed decisions and coordinate marketing activities with confidence.
About the Course
Successful digital marketing requires clear strategy, effective execution and measurable results.
This course brings these skills together through practical assignments, campaign planning exercises and a final project. You will learn how to understand an audience, select suitable marketing channels, create compelling content, manage advertising budgets and communicate performance to clients or business leaders.
The curriculum also covers AI-assisted workflows, customer retention and the team management skills needed to coordinate a digital marketing function.
Who Is This Course For?
- Marketing executives seeking to develop management skills.
- Students and graduates interested in digital marketing careers.
- Business owners who want to manage their marketing more effectively.
- Freelancers and agency professionals looking to strengthen their services.
- Professionals transitioning into digital marketing.
What You Will Learn
By completing the course, you will develop the skills to:
- Create a digital marketing strategy aligned with business objectives.
- Plan content and advertising across relevant channels.
- Improve website visibility and conversion opportunities.
- Track campaign performance and recommend improvements.
- Allocate budgets using business and performance data.
- Coordinate marketing teams, projects and client communication.
Course Curriculum
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Digital Marketing Fundamentals
Understand marketing channels, customer journeys, sales funnels, business objectives and key performance indicators.
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Marketing Strategy & Audience Research
Develop customer personas, analyse competitors, define brand positioning and build integrated marketing plans.
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Social Media Management
Plan content for Instagram, Facebook, LinkedIn and YouTube. Learn scheduling, community management, social listening and engagement analysis.
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Content Marketing & Copywriting
Write website content, advertisements, blogs, captions and calls to action. Explore storytelling and content distribution.
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Creative Design & Video Content
Learn design fundamentals, Canva workflows, brand consistency, short-form video production and effective creative briefing.
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Search Engine Optimization — SEO
Explore keyword research, on-page optimization, technical SEO fundamentals, local SEO, Google Business Profile and website audits.
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Google Ads & Search Advertising
Learn campaign structure, keyword selection, bidding, budget planning, conversion tracking and performance optimization across relevant Google advertising formats.
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Meta Advertising
Explore Ads Manager, campaign objectives, audiences, lead generation, remarketing, creative testing and campaign optimization.
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Websites, Landing Pages & Conversion Optimization
Understand WordPress fundamentals, landing page structure, user experience, lead forms and methods for improving conversion rates.
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Analytics, Tracking & Reporting
Work with Google Analytics 4, Search Console, Google Tag Manager and Looker Studio. Learn campaign tracking, dashboard creation and attribution limitations.
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Email, WhatsApp & CRM Marketing
Explore audience segmentation, consent-based communication, lead nurturing, automation, customer relationship management and sales handovers.
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Ecommerce & Customer Retention
Plan product campaigns, understand shopping feeds, develop abandoned-cart recovery journeys and encourage repeat purchases.
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AI for Digital Marketing
Use AI to support research, content planning, creative variations and workflow automation, with fact-checking and human review.
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Influencer & Online Reputation Management
Learn influencer selection, campaign briefing, performance evaluation, review management and crisis communication.
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Marketing Budgets & Performance Management
Build media plans, allocate budgets and evaluate cost per lead, customer acquisition cost, return on advertising spend and profitability.
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Team, Client & Project Management
Develop skills in delegation, campaign timelines, approval workflows, proposals, presentations, vendor coordination and client reporting.
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Marketing Ethics & Responsible Data Use
Understand advertising policies, copyright, consent, responsible customer data handling and truthful marketing communication.
Practical Learning & Final Project
Apply your learning through assignments that bring strategy, creativity and analysis together.
Your project work will include:
- A business and competitor analysis.
- A 90-day digital marketing strategy.
- A monthly content calendar and sample creatives.
- An SEO audit and landing page plan.
- Google and Meta campaign planning exercises.
- A performance dashboard and budget review.
For your final project, you will present an integrated marketing plan and explain your audience choices, channel selection, budget allocation and measurement approach.
Certification
Earn a Certified Digital Marketing Manager certificate issued by DigiMark Academy upon successful completion of the course and its assessments.
Google, Meta and HubSpot certifications are separate credentials awarded through their respective certification processes.
Take the Next Step with DigiMark Academy
Build your understanding of digital marketing and develop the practical skills to manage campaigns, budgets and marketing projects.
Contact DigiMark Academy for course duration, upcoming batches, learning format and fee details.